Hunger is more than a growling stomach.

Learn to recognize what your hunger is really asking for, respond to the need underneath it, and build a different relationship with food.

If criticism worked, we’d all be perfect.
It’s time to try awareness instead.

Not all hunger is the same.

Each type comes from a different place and needs a different response. When you can name the hunger you're experiencing, you have more choices about what to do next.

Different hunger. Different need. Different response.

Four pairs. Eight hungers.

The eight hungers are organized into four natural pairs. Each pair describes a different territory of experience, from physical need and emotional state to learned patterns and the need for safety and connection.

Eight hunger types: Energy, Nutrient, Pleasure, Escape, Habit, Withdrawal, Safety and Nurture

Want to save these concepts for later? Follow me on Pinterest where I break down the 8 Hungers into quick, visual guides.

Awareness → Response → Freedom

The map gives you a way to pause, understand what's happening, and choose a response that fits the need instead of reacting automatically.

A

Awareness

What am I experiencing?

Pause and notice which hunger is speaking. Naming what's happening is the beginning of choice.

R

Response

What do I actually need?

Once you understand the hunger, you can choose a response that's more likely to meet the real need.

F

Freedom

Now I have a choice.

With practice, you create more space between the urge and the response and choose with greater clarity.

ARF. Yes, it sounds like a bark.

That's on purpose. It's short, it's playful, and it's easy to remember. A puppy doesn't judge its needs. It simply signals them, which is a reminder to notice what you need and respond without shame.

The goal isn't compliance. It's clarity.

Choose the support that fits you

Every path uses the same 8 Hungers Map. The difference is how much personal contact you want, and whether you would like to learn on your own, one on one, or with others.

Self-paced, with me

The Ascend Journey

Work through the journey at your own pace and write your answers in "My Notes." I read every answer and reply to you personally. Your first 7 days are free.

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Personal sessions

One-on-One Coaching

Work with me directly to explore which hungers show up for you and to build awareness and tools that fit your life. We begin with a free 30-minute discovery call, with no pressure and no sales pitch.

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Learn together

Group Deep Dives

Small educational groups that go deeper into one topic at a time. Join the waiting list and tell me what you most want to learn.

See the Deep Dives ↓

Group Deep Dives: Join the Waiting List

Each deep dive is a small educational group. We look at the ideas and research together and explore tools you may choose to try. Tell me which topics interest you, and I will let you know as groups open.

  • Tapping for Cravings and AlarmLearn how EFT tapping works and practice it together, with a focus on cravings, alarm signals, and habit cues.
  • Feasting, Fasting, and MetabolismExplore what research and experience say about feasting and fasting rhythms, protein and fat, and snacking.
  • Nutrition and CravingsLearn how cravings can relate to nutrition, and explore tools for noticing your own patterns.
  • Dopamine, Sugar, and WithdrawalLearn how dopamine works, how sugar and other substances affect it, and what withdrawal can feel like.
  • Habit LabLearn how habits form, and explore tools for noticing cues and pausing before acting.
  • Emotions and Escape HungerExplore the link between emotions and eating, including journaling and the ways people process feelings.
  • The Nervous System and Safety HungerLearn about the window of tolerance, and explore grounding, breathing, and other regulation practices.
  • Self-Compassion and Nurture HungerExplore self-compassion and what it means to meet our need for care and connection.

Group Deep Dives are educational. They are not therapy, medical care, or treatment, and nothing shared is advice about what you should do. Results vary, and no outcome is promised. Your choices are always your own.

Join the Waiting List →
Allison Howes

Why I built the 8 Hungers Map

Licensed Addiction Counselor (SUDC) · Certified Brain Health Coach

For more than 35 years, I’ve been working on my relationship with food. For much of that time, I didn’t understand why I ate when I wasn’t hungry, why I kept eating after I was full, or why I reached for food when I felt stressed, lonely, or bored. I tried diets. I tried willpower. What I didn’t have was a map to help me understand why I was hungry in the first place.

The 8 Hungers Map grew from my own recovery, years of nutritional study, and more than 11 years working with people struggling with substances, behaviors, and patterns they couldn’t seem to change or release. Again and again, I saw the same dynamic: there was a real need they were trying to meet, but they used a quick substitute instead. And even when they could change, it became harder and harder to retain those changes.

This program has helped me release 60 pounds so far, and I still use these principles regularly because I still have a bit to release to reach my goal. When I notice myself reaching for food, I pause and ask myself, “Am I really hungry, or is there something else I need instead?” I want to respond to what is actually needed because I’ve learned that not all hunger is about the need for food.

Read more of my story

My Background

My own struggle with food began in early childhood. I have spent decades working on my recovery from food addiction. I have studied psychology, learned about human needs, and slowly recognized how many of those needs I had been trying to meet through food.

That personal work eventually drew me toward a career in counseling. I earned a bachelor’s degree in Psychology and a master’s degree in Substance Use Disorder Counseling, and I have spent more than 11 years in addiction counseling, working with people facing addiction and compulsive patterns. What I have seen in my work is the same core dynamic I experienced with food. They, too, had a real need, used substances as a quick substitute, and found it incredibly difficult to understand why they kept doing it. My experience with food and theirs with substance addiction told a similar story.

I have studied nutrition for decades, trying to understand the physical side of my health challenges. Over time, the personal, clinical, and nutritional threads began to weave together. The idea of distinct types of hunger started to take shape years ago, and by January 2026, I had identified six distinct types of hunger and started working toward creating a program to increase awareness and the ability to choose consciously.

Then one morning in April 2026, I went for a walk. A short distance from home, I was struck by an intense, urgent feeling: I had a desperate need to eat right now, or something bad would happen. I had been deep in the work of mapping the hunger types that morning, and I knew this feeling was not any of the six I had already named. I had also just checked my blood sugar and ketone levels a few minutes before I left the house, so I knew it wasn’t likely an actual physical need for food. I used breathing and a tapping technique to calm myself, walked home, and spent a long time writing, trying to understand what I had just experienced.

The first six hungers had come in pairs, so it made sense that this new one would also have a partner. The more I thought about it, the clearer it became. I had already identified the physical pair, emotional pair, and patterned pair. Until then, I had seen emotional and comfort eating as the same thing. As I compared it with Maslow’s hierarchy, I realized that the needs for safety and connection were similar but not the same. Safety Hunger is desperate, urgent, and sudden. Nurture Hunger is gentle, soft, persistent, and not urgent. That distinction brought Safety Hunger and Nurture Hunger clearly into focus, and the 8 Hungers Map was born.

The ARF Framework

The same three steps apply to every hunger: Awareness, Response, Freedom. It really is that simple. The work comes in pausing long enough to ask what is really going on, and in building the patience and self-compassion to respond with care and conscious choice rather than habit. When I used this process, food had less control over me. Once I could recognize the different hunger types, I had more freedom to choose when to eat, and I released 60 pounds in the first 7 months. My experience is my own and is not a promise of what yours will be. Everyone’s experience is different.

And yes, ARF sounds like a bark. That’s on purpose. It’s short, it’s playful, and it’s easy to remember. A puppy doesn’t judge its needs. It simply signals them, which is a reminder to notice what you need and respond to the right need without shame.

This is not a diet program. I teach principles, not prescriptions. Nutrition and physiology are part of this work, because understanding how your body works matters. But the foundation is learning to recognize the language your hunger is speaking. Once you learn to hear what your body has been saying all along, you can meet the need that’s actually speaking.

The goal isn’t compliance to a diet plan. It’s clarity about what you actually need.

Credentials and Experience

  • M.S. In Substance Use Disorder Counseling
  • B.S. In Psychology
  • Licensed addiction counselor (SUDC), 11 years
  • Certified Brain Health Coach, 6 years
  • 35 years of personal nutritional research
  • EFT (Emotional Freedom Techniques) practitioner
  • Food addiction recovery and lived experience

A Note Before You Begin

The 8 Hungers Map is an awareness and coaching program. It is not therapy, and it is not medical or nutritional advice. I am not a registered dietitian or a licensed therapist.

What I offer is a framework: a way of seeing your hunger more clearly so that you can make choices that actually fit your life and your goals. I do not know your body, your history, or your medical situation, and I am not making recommendations about your care. You are the one who decides what fits.

If you are working with a therapist, a physician, or a registered dietitian, this program is designed to sit alongside that work, not replace it.

The work is yours, but you do not have to do it alone.

How coaching works

The 8 Hungers Map is not a diet program. It's a guided process of learning to read your hunger signals, understand your body and mind, and respond to the real needs beneath them. The goal is not to give you another plan to follow. It's to help you understand yourself well enough that responding differently becomes more natural.

Two cozy armchairs with a plant between them. First Step: Free Discovery Call. Let's see if we're a good fit. We start with a free conversation about what you are experiencing and what you hope will change.
30 minutesA relaxed conversation with no pressure
and no sales pitch.
Video callMeet from wherever you're most comfortable.
Ready to talk?(702) 900-5348  •  [email protected]
Different hunger. Different need. Different response.

Allison has a plethora of knowledge about how to identify and determine IF you're having a true hunger.

Her 8 hungers map has helped me to begin to figure out what I am actually feeling and if that feeling actually requires food or if it is pointing me to another need. I look forward to learning more from her and I greatly appreciate what I have learned so far!

Kelly Trejo
Three coaching steps: Map Your Hunger, Build Your Response Skills, and Practice and Create Lasting Change

This is me supporting you

This is not just an online course, and it is not just content. I personally read every answer you give to every question in every step. During your free 7-day trial, I reply to you personally every business day. After the trial, you decide the level of support you want.

Most online courses give you links, videos, and content, and you never connect with the person who made them. Ascend is different. It was built for direct, personal conversation with me, so a real one-on-one relationship can grow with every step.

Write it down, and I will answer

Put your answers in the "My Notes" box under each step. When I reply, a number appears by the notification bell and we can talk back and forth right there.

Keep track of your progress

Add your goals in the "Now" box and update them as you grow. Use "Patterns" to save what you notice about your behavior, feelings, and reactions, so you never have to hunt back through messages.

Start with 7 free days

Your free trial begins as soon as you enroll. Everything you write stays available to you forever, and any new content I add is yours forever too.

You choose your support

After the trial, you decide how much of my personal guidance you want, from weekly replies to more frequent support and one-on-one calls. You can change or cancel anytime.

Ready to start now? Join the journey on Ascend, create your account, and message me directly. Your first 7 days are free.

Start Your Free 7-Day Journey →